Get Philip Cross

A living archive documenting the journey of building software, companies, and the ideas behind them.

The Product Wasn't the Business

Clarity Is the Strategy

Tools Shape Products

Trust Is a Product Feature

Winning Together

The Company Changed After We Went Public

The image shows a close-up of a sleek, modern jet engine turbine, highlighting the intricate blades and polished metal surfaces, set against a dark background, embodying advanced aerospace engineering.

Build Before You Know

What Stayed the Same

Create a free website with Framer, the website builder loved by startups, designers and agencies.